FOCUS GROUP

Do you read magazines?

If you do, what genre do you buy?

If not, what’s stopping you?

What magazine do you read?

How could you improve that magazine?

How much are you willing to pay?

What is the first thing that attracts you to a magazine?

What artist are you interested in?

Do you prefer weekly or monthly magazines?

Would you be likely to buy a subscription?

Would you be more likely to read the magazine as a new media product e.g. app?